Irish-Turkish designer Umit Kutluk has an “expensive taste” – and it shows.
These custom pieces can cost you thousands of dollars, starting at € 595 for a pair of her best-selling palazzo pants and € 1,635 for a caped jumpsuit, but they’re made with painstaking detail and each piece takes at least two weeks.
And in our new cash-rich economy where restaurants are full on Tuesday evenings and there are waiting lists for Gucci fur-lined moccasins, Kutluk has played the long game – earning an excellent reputation over the years of recovery. economic, emerging as a leading industry when the money flows again.
Since moving to Ireland in 2009 and starting his eponymous label in 2011, it has become synonymous with celebrity outfit – Amy Huberman wore her € 2,500 floral appliquéd dress at IFTA 2016, Amanda Byram chose her jumpsuit caped fuchsia to host Dancing with the Stars and Kathryn Thomas stood out from the crowd in a structured floral dress at the 2016 VIP Style Awards.
Name a well-dressed star and there’s a good chance she’s a fan of her work.
When I ask about the hefty prices of his collection, he endearingly laughs, “Well, I taste expensive!”
“When I created my brand, I didn’t think of a luxury brand but I am picky about details and quality. We put on silk-lined leather bags or evening dresses,” he says.
“I think the market is bigger and women are more and more designed because they know what they need. When they find the right product and the right style, they always spend.
“They spend money on the best clothes. The industry is changing, mass market brands are very popular but you can buy them and two weeks later they are worn out. When you buy classic pieces for brands from luxury, you wear them for years. When you look at these pieces, they are timeless. “
Kutluk wants his pieces to become more accessible without compromising on quality, which is the reason for his latest launch, a boutique at SÓ Collective in Kildare Village, a hub of Irish designers in the discount store.
“There are good prices here. We have a minimum collection of 33 pieces and the prices start at around € 500. We have a leather jacket here at € 450, up from € 950,” he says.
“This is our first experience with shoes, bags, casual pieces, evening wear. We’re trying to expand it to connect with more people. The idea was to open the store with many exclusive pieces. “
And he arrived just in time for summer racing season, which, along with wedding guest attire, is his biggest source of money.
“The dresses for races and weddings sell particularly well. Our dresses and jumpsuits are very popular, our palazzo pants are selling very well every season, they are currently our biggest seller,” he explains. “They are very comfortable and there is no seam on the side. They are very comfortable.”
Although her designs are a staple of the Irish red carpet, it is especially her work with the legendary and famous singer Enya, as a badge of honor. In fact, she chose to wear a number personalized by him at last year’s Grammys, where she was nominated for Best New Age Album.
“I worked with her before the release of her last album, her stylist contacted me and we started to build a wardrobe for her new album,” he says.
“I designed so many dresses for her and she came in for a fitting. It was all very easy. The last time we did a dress was for the Grammys and it was just a fitting. liked it because it’s easy for her. She mentioned my name to the Grammys too. “