“I never forget that all women were once little girls who loved to be told a fairy tale, remembers Julien Fournié. “My clients and their needs are my main starting point. I wanted to bring them new dreams and add magic to their real daily life.
Adding the director to his accomplishment as a couture designer, Fournié directed the film that unveiled the collection, titled “First Storm”. Through the different looks of the Fournié collection, tells the sartorial story of three young women in a contemporary, dreamlike and glamorous setting. Explore five settings, which is like a test for them, just like the characters in a fairy tale go through. Immersed in the fetish world of the fashion designer and under his secret direction, they will find their own legend and shed new light on their true personality, notes the House in a press release.
The looks of the collection favor the feminine morphology with an essentialized cut. Fournié focuses on the architecture of the sleeves, the clean sculpting of the bust, and the movement in chiffon dresses and tulle petticoats. Focusing on lengthening women’s bodies, Fournié focused on expert needlework, especially with inlays and semi-transparent materials, feathers and embroidery. Her detailed craftsmanship can be seen in the tight pleats, chiffon ruffles and layers of sheer.
“As often in the field of fashion, the form influences the material, says Fournié. “Last season the lockdown took us by surprise, so we had to focus a lot on how we worked in the workshop. It was an ideal opportunity to aim for excellence in our technical gestures. I really appreciated this moment when I was able to be closer to our seamstresses. I usually work with the workshop on a daily basis, but in these very special circumstances we could go into the details of what I want and how I want it to be done. This is what can only be done in Haute Couture; our House is not a platform serving many different markets and price tags. The Haute Couture customer needs a service that must be excellent in every stitch we make. We do it better, I think in an independent Haute Couture house like the one I founded, when I don’t care about fewer customers in the shops or having to pay the rent of the shops when you are a platform that, even if it creates Haute Couture pieces, it also has ready-to-wear lines, boutiques to manage, not to mention perfumes and make-up.
With the era of Covid still on the lookout, and in a post Me Too, post era Black Lives Matter Fournié saw this collection as his duty to create an enchanted vision, magic and imagination. He did everything to “avoid the totalitarianism of gloom,” as he puts it.
Lovers of cinema, Fournié, who is inspired by Georges Méliès, Quentin Tarantino and Jacques Demy has combined his fashion designer muses by telling a story of hope and scramble beyond the shadows.
Visit the French Couture House Julien Fournié, julienfournie.com